LOYALTY---Why do employees not show as much loyalty to their companies today? What do you think it would take for employees to be loyal again to a company? Tell us a story about how your company instills loyalty.
The point was made by Goran Lindahl, former chief executive of ABB, the Swiss-Swedish industrial giant: "In the end, managers are not loyal to a particular boss or even to a company, but to a set of values they believe in and find satisfying. In an era of change, the hope is that shared purpose will provide an anchor, something to hold on to, which will make insecurity more tolerable. And in an era of innovation, purpose will justify the risks associated with innovation, which would not normally be acceptable to executives focused on profits"
From Fast Company, October 2006, page 50, quoted from the book by Niko Mourkogiannis, "Purpose: the Staring Point of Great Companies"
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